AWDA 2019 Fourth edition results: on November 8th, the closing ceremony of the fourth edition of the AWDA Aiap Women in Design Award took place in Florence, in the evocative setting of the Tepidarium del Roster
A day that was configured as a party, but also as an opportunity to discuss about the role of design and how this, through the oblique vision of women, can be configured as an agent of change.
The initial greetings from Laura Moretti, co-curator of the award, and Florentine doc, were followed by institutional greetings from the President of the Cultural Commission of the City of Florence, Fabio Giorgetti, an initial reflection by the president of Aiap Italian Association of Visual Communication Design and greetings from Johnathon Strebly, president elected of ico_D International Council of Design, institutional partner of AWDA.
This first short session, of due greetings was the prelude to the conference during which we had the honor to listen the brilliant speech of Alice Rawsthorn about the presence of women in design but especially about how the parameters of product design or other devices are still calibrated only on male models.
It was then possible to listen the role of the associations partner of the award, the Norwegian Grafill and the Indonesian ADGI through their respective delegates Maria Saetre and Zinnia Zinar.
We then had the opportunity to discuss gender issues in an interesting round table, chairman a young designer Bianca Sangalli Moretti, attended by design historian Raimonda Riccini prof. at the IUAV in Venice, researchers Francesco E. Guida of the Politecnico di Milano and Gianluca Camillini of the Free University of Bozen/Bolzano, as well as Maria Saetre, Zinnia Zinar, Nilam P Moeliono as well as Tortoioli Ricci and Jhonathon Strebly. The result is an interesting reflection that hopefully will produce concrete results for the forthcoming volume.
The day continued with the presentation of the projects and designers selected from the short list, who came from various countries around the world, from Japan to Norway, from Indonesia to Switzerland.
A great party, then, for all the selected designers and for the winners of the mentions and of the first prize that this year goes to Sylwia Bartoszewska, a very young Polish designer.
AWDA provides a special prize for career or memory, in addition to the mentions in the three categories of participation, awarded by the curators. The special award is aimed at women designers who have distinguished themselves in their lives for their professional achievements, for their reflections and for their contribution to the dissemination of design culture.
CAREER AWARD FOR HISTORIC ACHIEVEMENT
(Milano, 1928-2002) Italy
Claudia Morgagni receives the lifetime achievement as a acknowledgement of the figure of a graphic designer, an artist, a teacher, a mother, a woman who knew how to combine her different roles, her different interests, her passions, her skills and inclinations affirming with determination and perseverance, in an era when it was not at all simple, their professionalism and their way of interpreting it. Claudia Morgagni can be a reference model for designers and women, today and tomorrow.
LIFETIME ACHIEVEMENT AWARD
(Arosa, 1928) Switzerland
Lora Lamm receives the career award for having built a language that was born in the rigors of the Swiss school to become a strongly characterized and authoritative system, dominated by simple forms, color, illustration. Marked by a “thoughtful lightness”, she was able to describe, through an incisive communicative ability, the transformation of women and their emancipation, including that of graphic designers, of which she is one of the few examples recognized into the Graphic Design History.
THE VISUAL IMAGINARY OF THE POLISH NATIONAL PARKS
Design should not only be a professional activity, but also a cultural tool and a way of placing oneself in everyday life. The project receives the first prize ever for its ability to delve into a seemingly simple theme that goes beyond mere functional aspects.
3 Honorauble mention one for each categories
THE VEIL IS SEEN ONLY WHEN IT IS LIFTED
The project receives an honourable mention for having had the ability to transfer complex content into an analog artifact that contains a high level of interactivity.
PhD, Researchers and Teachers Category
199 DRAPEAUX – FORMES, COULEURS ET MOTIFS
Orith Kolodny receives the honourable mention for the PhD, Researchers and Teachers Category for having developed a project that goes far beyond the graphic reading of the flags of the world, broken down into a taxonomic system of shapes and colors, in search of those minimum common multiples that unite and do not distinguish the emblems of each national identity. Finally, the project is transformed into an unusual atlas to read and look at.
UNFOLDING BRUSSELS. COLONIAL TRACES IN THE PUBLIC SPACE
Through a simple mechanism, that of tearing the pages, the gesture becomes metaphorical in showing the opposite situation between the two countries: Brussels and the Congo.
Svanhild Vindenes Egge
DIGITAL REPORTS FOR THE OFFICE OF THE AUDITOR GENERAL OF NORWAY
The project is the classic example, not at all obvious, nor usual, of how design is at the service of the community, worthy for the enlightened client – a government that uses the tools of design – and worthy for the project itself that without falling into unnecessary decorativism becomes the instrument of access to information for individual citizens.
PhD, Researchers and Teachers Category
Tricia Treacy receives special mention for the PhD, Researchers and Teachers Category. The acknowledgment, strongly requested by the jury, goes to the project for having been able to synthesize, in a visually contemporary way, a process of participatory construction of sense, experience, and identity. A project marked in every phase by experimentation as well as by the completeness of the process implemented.
Joy Gloria Harendza
JAGOAN SOCIAL CAMPAIGN
A complex theme, that of harassment of women, faced with courage and irony, through a measured use of youth languages.
GUIDEBOOKS: HERITAGE EXPLORING OF TERNATE
A project of identity that does not fall into folkloristic languages but uses a chromatic system and pictograms in line with the international languages of design.
Designers who came from every part of the world, like Australia, Belgium, China, Czech Republic, Egypt, France, Germany, Japan, Indonesia, Morocco, Norway, Poland, Taiwan, United States, Singapore, Slovenia, Sweden and Switzerland will be present.
Along with the curators, Cinzia Ferrara, Laura Moretti, Carla Palladino, Daniela Piscitelli, have been present among others:
Sara Funaro / Councilor for Equal Opportunities and Rights / Municipality of Florence
Tommaso Sacchi / Councilor for Culture, Fashion and Design / Municipality of Florence
Johnathon Strebly / ico-D, International Council of Design, President Elect
Alice Rawsthorn / Writer and design critic
Justus Oehler / AGI member, Alliance Graphique Internationale and Pentagram Berlin
Nilam P Moeliono / ADGI Honorary member, the Indonesian Association of Graphic Designers and brand expert
Maria Sætre / Grafill Board member, the Norwegian Association for Visual Communication and Making Waves design leader
Marco Tortoioli Ricci / AIAP President, Associazione italiana design della comunicazione visiva, professor and visual communication designer
Raimonda Riccini / Full professor of Design Theory and History at Iuav • Design University of Venice
Melania Gazzotti / Freelance editor and art historian
Gianluca Camillini / Designer and educator in the field of visual communication, co-director of Progetto grafico, the magazine published by AIAP
Francesco E. Guida / Assistant professor, School of Design, Politecnico di Milano and AIAP board member
Donatella Cinelli Colombini / President of the National Association Le Donne del Vino
31 projects for the Professionals’ category, 11 projects for the PhD, Researchers and Teachers’ category, 28 projects for the Students’ category, which means a total of 70 projects, were judged worthy of publication in the volume dedicated to the fourth edition of AWDA.
Duygu Aksoy / SHAPING THE FUTURE [Italy]Parasto Backman / REVY MAGAZINE, ISSUE NO. 1 [Sweden]Erika Barbieri (Olssønbarbieri) / SNÅSA NATURAL MINERAL WATER [Norway]Elisa Bianchi (Tonidigrigio) / ZAM ZECCA – ARTI – MESTIERI [Italy]Ines Blume + Nicola Ammon / SIGNAGE SYSTEM FOR FRANKFURT HISTORICAL MUSEUM AND FRANKFURT YOUNG MUSEUM [Germany]Ina Brantenberg / VESTRE [Norway]Ira Carella / BALLOON & WHISK [Indonesia]Ninon Carrier / INDEPENDENT PAPER SHOW 2018 [Switzerland]Maree Coote / THE FONTIGRAM [Australia]Laura Doro (Artemia) / NANO! — PERPETUO E NANETTO [Italy]Roberta Farese / ARSITY [Italy]Yaman Hu / FNJI [United States]Emi Kawasaki (Shilushi) / 365 COLORFUL SHADES [Japan]Francesca Leoneschi + Giovanna Ferraris + Silvia Lazzaris / PATTERNS IN ART, A CLOSER LOOK AT THE OLD MASTERS [Italy]Roberta Manzotti (Rossodigrana) / APP APRI PALAZZO PIANETTI [Italy]Dania Menafra / WHERE ARE YOU FROM? [Italy]Monica Nannini / INCOMMON [Italy]Claudia Neri / SARTORIALE [Italy]Francalma Nieddu (Ondesign) / RECOMMENDED [Germany]Zinnia Nizar / QUOTATIONS OF “BUMI MANUSIA” [Indonesia]Jan Nowell / BILLABONG [Australia]Sabina Oberholzer (Oberholzer-Tagli) / SOCIAL POSTER [Switzerland]Carlotta Origoni / THE VEIL IS SEEN ONLY WHEN IT IS LIFTED [France]Claudia Polizzi + Nike Auer / DER EINSTIEG [Italy]Doretta Rinaldi / MILOS INTERNATIONAL THEATRE FESTIVAL [Italy]Sophie Rubin / ARCHIP–ELLES [Switzerland]Anna Saccani (Officina 3am) / DESIGN E FORMAZIONE. CONTINUITÀ E MUTAMENTI NELLA DIDATTICA PER IL DESIGN [Italy]Simonetta Scala / WONDERFUL [Italy]Ivanna Cerelia Suryo / D.LAB [Singapore]Elise Tobiasson / LØRN.TECH [Norway]Svanhild Vindenes Egge + Maria Bono / DIGITAL REPORTS FOR THE OFFICE OF THE AUDITOR GENERAL OF NORWAY [Norway]PhD, Researchers and Teachers
Petra Cerne Oven + Barbara Predan / DEATH IN DESIGN [Slovenia]Doreen Donovan / DESIRE FOR LESS: COMMUNICATING SUSTAINABLE CONSUMPTION THROUGH CREATIVE ARTEFACTS BY AND FOR CHILDREN [Australia]Kristina Fišerová / SUTNAR SHAPES [Czech Republic]Paola Fortuna / A GREAT NUMBER. SIGNS, WORDS, IMAGES FROM 1968 IN MILAN [Italy]Mihyun Kim / PLACED: HISTORICAL DIGITAL PLATFORM TO COLLECTIVELY ARCHIVE OUR HISTORY WITH AUGMENTED REALITY [United States]Orith Kolodny / 199 DRAPEAUX – FORMES, COULEURS ET MOTIFS [Italy]Cecil Mariani / PRECARIZATIONS OF THE CREATIVE ECONOMY [Indonesia]Anna Mercurio / PIANO B [Italy]Sophia Ling-hung Shih / WOMEN’S EYES [Taiwan]Haiyan Song / SHE & THEIR STORIES [China]Tricia Treacy / SLOT [United States]
Cadrilla Bareno / CITA-CITA ANAK PEREMPUAN: SERIES OF GENDER EQUALITY STORYBOOKS FOR GIRLS [Indonesia]Sylwia Bartoszewska / THE VISUAL IMAGINARY OF THE POLISH NATIONAL PARKS [Poland]Beatrice Bianchet / MYSTIC – MULTICULTURAL SUPPORT COMMUNICATION SYSTEM [Italy]Lucrezia Caon / FREYA STARK IN ASOLO [Italy]Ira Carella / VERNAKULAR VERSATIL [Indonesia]Michela Carlomagno / FLAVORS ABECEDARY – A TRIP INTO TASTE [Italy]Irene Chiappini / WOMADE INTERNATIONAL WOMEN’S DESIGNERS MAGAZINE [Italy]Nathania Faustina / NOVEL VISUALIZATION, GADIS PANTAI (THE GIRL FROM THE COAST) [Indonesia] [Indonesia]Agnese Giorgetti + Federica Narducci / A DESCRIPTION OF PLANET ARRAKIS [Italy]Joy Gloria Harendza / JAGOAN SOCIAL CAMPAIGN [Indonesia]Maryam Helida / GUIDEBOOKS: HERITAGE EXPLORING OF TERNATE [Indonesia]Eirin Koehler Breivik / TYPOGRAFICA PLANTAE [Norway]Julia Kuhley / RAUS [Norway]Giorgia Maria Malandrino / GEOIDENTITY: LOGGING THE BORDER [Italy]Malak Mehrez / REDESIGNING EGYPT’S GOVERNORATES IDENTIFICATION SYSTEM [Egypt]Elsa Moro / MARCELLO D’ANDREA. GRAPHIC DESIGN A LECCE TRA GLI ANNI SESSANTA E OTTANTA [Italy]Maha Mouidine / «TIRRA» LE CURSIF TIFINAGH [Morocco]Chiara Palillo / KOLYMBETHRA GARDEN, A VISUAL COMMUNICATION AND WAYFINDING PROJECT [Italy]Simona Riccobene / ANAMNESI. PUBBLICAZIONI PERIODICHE DI NEOAVANGUARDIA NELLA SICILIA DEGLI ANNI SESSANTA E SETTANTA [Italy]Tania Sabatini / DESIGN GUIDELINES FOR THE ELECTRONIC HEALTHCARE DOSSIER (EHD) [Italy]Laura Simonati / UNFOLDING BRUSSELS – COLONIAL TRACES IN THE PUBLIC SPACE [Belgium]Frida Stovern / DESIGNING IN BLINDNESS (HODURR) [Norway]Laras Zita Tedjokusumo / POST-DISASTER MATERNAL & NEONATAL HEALTH GUIDEBOOK [Indonesia]Ilaria Temporin / OLIVETTI ADVERSTISING: 1950-1970. GRAPHIC DESIGN AMONG CULTURE AND ETHICS [Italy]
Claudia Tranti / BRANDING JAPANESE OLYMPICS – L’EVOLUZIONE DEL BRANDING OLIMPICO TRA TRADIZIONE LOCALE E TREND GLOBALI [Italy]Rani Aryani Widjono / INSIDE THE CERAMICS STUDIO [Indonesia]Monica Yatmatama / SHINJUKU [Indonesia]Elvira Yesica Ginting / MENTAWAI CULTURE PRESERVATION BOOK [Indonesia]
Aiap Women in Design Award
Fourth edition 2019
organised by Cinzia Ferrara, Laura Moretti, Carla Palladino, Daniela Piscitelli
Aiap, Associazione italiana design della comunicazione visiva
ico-D, the International Council of Design
Grafill, Norwegian Association for Visual Communication, ADGI, Asosiasi Desainer Grafis Indonesia
In partnership of:
AGI ADI POLI.design aisdesign Dcomedesign Confcommercio Professioni Feminin Pluriel Italia Plugcreativity
WHY Graphic Design Festival
With the support of:
Tiburtini The Student Hotel Associazione Nazionale Le Donne del Vino Gianni Ugolini
FRIDAY 8 NOVEMBER 2019
Tepidarium Del Roster
Via Bolognese 17a / Florence, Italy
The event is co-promoted by the Città di Firenze within the Festival dei Diritti / Festival of Rights.