Vinitaly 2018 with Le Donne del Vino: The Magic of Old Vines and Women in the Wine Business in Asia
Sunday, April 15: A tasting of wines from vines over 80 years old led by Ian D’Agata. Monday, April 16: Roundtable with important women from Asia. In 2018, the National Association headed by Donatella Cinelli Colombini celebrates 30 years
It will be a grand tasting of wines from historical vineyards, over 80 years old, to kick off Vinitaly 2018 for Le Donne del Vino (the Women of Wine) on Sunday, April 15. This is an important year, as the Association is celebrating its 30th anniversary. From April 15 – 18, there will be many key moments, starting with the roundtable on the importance of women as wine consumers in Asia, the presentation of a new all-female guide, meetings with other associations of women in agriculture, and the grand gala dinner at the end of Vinitaly at the Palazzo della Gran Guardia in Verona.
Sunday, April 15 at 3:00 p.m. in the Sala Tulipano (level – 1) a tasting with wines from 80+ year-old vines with 10 wines from 6 regions led by Ian D’Agata, author of the prize-winning volume Native Wine Grapes of Italy. A chance to sample the rich biodiversity of Italian wine.
«Up until now, there was more re-planting,” says Ian D’Agata, “to the detriment of complexity and the fine, unique and distinctive qualities conferred to the wine by very old grapevines.” For this reason, the Association Le Donne del Vino wanted to organize the tasting that will become a milestone for understanding the quality potential of Italian vines.
The President of Le Donne del Vino, Donatella Cinelli Colombini, wanted to give the just attention to a reflection on restoring historical Italian grapevines and this visionary approach. “A revolutionary approach with respect to the practice of replanting, which has often been applied over the past 50 years,” she commented. “While there are undeniable advantages in production, it deprived the wines of the unique timber they get from older, even very old, vines.”
During Vinitaly 2018, Le Donne del Vino will enjoy the participation of Vetreria Etrusca (www.vetreriaetrusca.it) which has been supporting their events for more than a year, as they share the same values as well as supplying elegant personalized bottles to Italian wine cellars.
Here are the Women of Wine and the wineries participating in the tasting:
Annalisa Zorzettig (Cividale del Friuli, Friuli Venezia Giulia), Zorzettig, Malvasia Myò Vigneti di Spessa DOC Friuli Colli Orientali 2016
Gilda Martusciello Guida (Quarto, Campania), Salvatore Martusciello, Ottouve Gragnano della Penisola Sorrentina DOC 2017
Elisabetta Donati (Mezzacorona, Trentino Alto Adige), Azienda Marco Donati, Teroldego Rotaliano DOC Sangue di Drago 2015
Eliana Maffone (Pieve di Teco, Liguria), Tenuta Maffone, Ormeasco di Pornassio Superiore DOC 2015
Gaetana Jacono (Acate, Sicilia), Valle Dell’Acate, Cerasuolo di Vittoria DOCG “Classico” 2014
Silvana Raniolo (Vittoria, Sicilia), Tenuta Bastonaca, Etna Rosso DOC 2014
Restituita Somma (Bacoli, Campania), La Sibilla, Vigna Madre DOC Campi Flegrei, Piedirosso 2013
Elena Bonelli (Serralunga d’Alba, Piemonte), Ettore Germano, Barolo DOCG Lazzarito Riserva 2011
José Rallo (Ragusa, Sicilia), Donnafugata, Ben Ryé Passito di Pantelleria DOC 2015
Michela Marenco (Strevi, Piemonte), Marenco Vini, Passrì di Scrapona Strevi DOC Moscato Passito 2013
WOMEN AND WINE IN ASIA – ROUNDTABLE
Monday, April 16 at 10 a.m. in Padiglione 10 Piemonte, space granted by the Region and Consorzio Piemonte Land. Three great experts from China, India and Japan will speak about effective marketing and communication strategies for those who want to export to Asia. Aline Bao (China), Director of the Division Great Wines at COFCO, Madhulika Bhattacharya (India), Speaker for La Cave a high-end wine shop in New Delhi and Yumi Tanabe (Japan), head of the major Japanese wine competition “Sakura” which has a jury made up exclusively of women. Participating will be Giorgio Ferrero, Regional Councilor for Agriculture Region of Piemonte, and Filippo Mobrici, President of Consorzio Piemonte Land.
«More than half of the wine worldwide is bought by women,” explain Antonella D’Isanto and Erika Ribaldi (Manager Asia Pacific Marchesi de’ Frescobaldi), both organizers of the event. “Asia is cutting-edge with women now playing an important role in the wine market. In many countries, women dominate sales. In Japan, 80% of sales off the shelf are by women; in China, Rabobank has estimated that women consume 52% of the bottles of wine that cost more than 78 RMB; the Master of Wine in Asia are women.” This is why producers who want to sell their wines in Asia have to think pink, both in terms of wine type and communication, because men and women have different purchasing dynamics, and in Asia you need language and marketing that is stimulates the impulsive buying of women.”
DONNE DEL VINO – PROGRAM OF EVENTS, VINITALY 2018
SUNDAY APRIL 15
1:00 p.m. Pavilion 6 Spazio Regione Friuli VG Meeting with Le Donne del Vino
2:30 p.m. Between Pavilions 11 and 12 Repubblica Forum Presentation of the Guide D-Wine de La Repubblica
3:00 p.m. Sala Tulipano Palaexpo level – 1 Tasting of wines from historical vineyards, led by da Ian D’Agata
16-16:30 p.m. Pavilion Regione Campania – Tasting of Aglianico
MONDAY APRIL 16
10:00 a.m. Pavilion 10 Space of the Regione Piemonte – Roundtable Women and Wine in Asia
12:00 PalaExpo Space of the Regione Lombardia – Meeting with Association Le Donne del Riso (Women of Rice)
4:00 p.m. Pavilion 1, Space of the Regione Emilia Romagna – Safety at the Table: Presentation of training programs. Using the Martinotti Method. Tasting and meeting with Le Donne dell’Olio (Women of Oil)
WEDNESDAY APRIL 18
10:30 a.m. – 12:00 noon Pavilion 12, Convention room of the Regione Abruzzo – National Assembly of the Association Le Donne del Vino
7:30 p.m. Palazzo della Gran Guardia in Verona – Dinner for the End of Vinitaly, courtesy of Le Donne del Vino and celebration of 30th anniversary.
Translation: Suzanne Branciforte
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