One of the association’s main aims is to educate, and promote the role of businesswomen in the wine-growing and wine-tourism sector.

  • Developing the culture of wine and responsible consumption
  • Promoting the role of Le Donne del Vino in society and in the workplace
  • Bringing Le Donne del Vino together, encouraging shared initiatives, learning and educational trips
  • Taking the voice of Le Donne del Vino to Italian and foreign institutions and wine organisations

The goals are closely linked to the professional aspect: the varied and complex world of wine requires those involved in the sector to consider the dissemination of knowledge of the product and interaction with the outside world as a social commitment, and not just from an agricultural and commercial point of view.

The inspiring principles of the Associazione Nazionale Le Donne del Vino are:

  • Respect for the consumer
  • Defence of the landscape
  • Respect for the environment
  • Ricerca della naturalitร 
  • Education towards moderation
  • Promotion of an understanding of wine and its consumption as part of a healthy diet and lifestyle
  • Raising of awareness on the ethical and hedonistic values of food
  • Constant professional updates at technical level and in relation to communication
  • Promotion of events with a view to focusing consumer attention on the various issues in which the association is involved